Trust is different from trustworthiness. Trust is an investment given out between two entities/parties and is contextual/purposeful. It responds to the question whether or not to place trust (in a person, institution or system). This can imply good and bad decisions. Trustworthiness is a quality unilaterally earned from one side. It responds to the question whether the trust placed is really worth it. Aligning trust with trustworthiness gives the best outcome.
Trust depends on:
Trustworthiness depends on:
Trustworthiness, as a quality, implies reliability and can be interpreted as (added) value. Trust (especially generalised trust or through collective review, for example), as a hallmark, can stoke security. Both of them can lever up willingness to pay risk premium in a transaction (Botsman; ch. 6).
==> [Trust is the basic unit of human connection]
Informed transparency can help earning trustworthiness and eventually realise trust leap (build the trust and take it into action) or boost existing trust.
==> [Transparency can but not always help establish trust]
Last update: 2020-06-20
Botsman, Rachel. Who Can You Trust? How Technology Brought Us Together and Why It Might Drive Us Apart. Perseus Books, 2017.